Direct-to-Consumer Brands 2019 - eMarketer Trends.
Direct-to-consumer (D2C) brands are on a rapid ascent, disrupting traditional retail. These digitally native brands are experts at cutting out costs and efficiently acquiring customers. They are also succeeding as “brands” in a very traditional sense—by identifying the unmet needs of modern
02/10/2018 · The direct-to-consumer (DTC) model isn’t entirely new, but in recent years we’ve seen an increasing number of companies like Glossier, Away and The Honest Company that skip the.
Council Post: How To Cure Boring Healthcare Advertising
03/01/2018 · Every year, the healthcare industry pours billions of dollars into advertising and marketing ($9.7 billion in 2015, according to research), making it one of the top 10 biggest ad spenders in the U.S.
16/03/2017 · The aim of direct-to-consumer ads is getting patients to remember a drug’s name and ask by name for a prescription. Spending on such commercials grew 62% since 2012.
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